Have you ever thought about why you need SEO for your business? Search Engine Optimization is a process, or combination of various processes, whereby web developers, and web site administrators, or SEO specialists, use keywords and various other methods to allow Search Engines, such as Google, to have their search results of those searches listed higher on their results pages.
You need SEO for your business because it helps you find more customers online by increasing the ranking of your webpages on Search Engines.
When your website is optimized it allows those web pages to be seen more frequently, or at the top of search results pages by people searching for certain topics, content, or Businesses online.
The Benefits of why you need SEO for your business
Every Business Owner, especially small business owners should carefully consider the following benefits when analyzing your Business Marketing Strategy. When doing Search Engine Optimization on your site, do you not only create better content and value to your customers, but you also have the following benefits of why you need SEO for your business:
There are Cost Benefits for your Business
A Business can save large sums of money when using a well-implemented SEO plan as opposed to higher costing advertising and Marketing strategies. This is a long term strategy and need to be planned well.
If your Business is able to hire staff that can implement and support an ongoing SEO plan, you can reach many potential customers at a fraction of the cost of running expensive Ad campaigns. If your Business is not able to hire, you can use the services of a reputable SEO Company. They will ensure for a competitive cost that you have a good SEO plan implemented, and give you ongoing update and support on that SEO plan for as long as you are paying for and using their service. Although they cost more than doing it yourself, you not only save on the time that is used for the implementation of the Strategy, but you also cash in on their expertise. Remember that the reason why you need SEO for your business is to grow your business, and these costs are a good investment.
Achieve higher Rankings on the Search Engines
It is said that more than 90 % of all Internet business comes from the first page of Google. A good reson why you need SEO for your business is that you will rank on those pages. Most often small business only rank on page 3 or 4 for most of their keywords. It is also important to remember that you not only need to rank for a few keywords, but you need to rank for many keywords if you want it to have an impact on your business.
Higher rankings in the Search Engines can boost your business more than you think. High volumes of website traffic to your website can improve your business turnover significantly.
Search Engines has better conversion rates.
The first thing in a good Business Marketing Strategy is to have a Lead Acquisition Process. This process is a strategy to help you acquire good quality leads. I remember 20 years ago, how we heavily used to advertise in news papers and pamphlets. If you compare it to today’s technology it is almost laughable, but it worked. Now it works better.
Now you have various technological solutions for advertising and some gives better results than other. Advertising by targeting specific keywords which helps you identify the intent of the user, is by far the best. You can achieve this by doing SEO on specific keywords in your business. This is why you need SEO for your business. It helps you with conversion rates in your lead acquisition process.
It gives you the edge over your competitors.
Competition on the Internet and in Marketing in general are getting more and more difficult and competitive on a daily basis. There are more and more people competing for the same market and the same customers. What will give you the edge in this market.
When doing Search Engine Optimization for your business, you are improving your changes of getting the bulk of that business. Many small businesses are completely clueless when it comes to optimizing their websites. I see that everyday when I consult with small businesses. If you would like to know where your business is in this regard, you can request a free SEO Audit which will help you understand the process a little better. This is also why you need SEO for your business.
SEO improves Customer Trust and Awareness
If there is one thing on the Internet that you really need it is to have trust from your online community and prospective customers. Building Trust and Awareness online is one of the reasons why you need SEO for your business. If you have a good SEO Strategy for your business, you will automatically improve the Trust and Awareness of your business.
Trust and Awareness in your business is not only important to your business, but it it also important to Google and other Search Engines. We are moving in a direction where valuable content are more and more important to search engines, and with Artificial Intelligence they can detect whether you are offering trustworthy content to your online visitors. This is why you need SEO for your Business and need it to be done in the correct way.
Most small businesses operates in their local communities and needs the support of the community to flourish. Local SEO is a great way for these businesses to get more traffic and therefore also more business. This is why local SEO is Important for small business.
What is local SEO?
Search Engine Optimization is a process whereby web developers, and web site administrators use keywords and various other methods to allow Search Engines, such as Google, to have results of those searches listed higher on their results pages. Local SEO is getting those rankings for small businesses in their local communities, and this is another reason why local SEO is important to small business.
This then allows those web sites to be seen more frequently by people searching for certain topics, content, or small Businesses online within their local towns.
A few reasons why local SEO is important for small Business.
Local SEO is Cost Effective
Local SEO is important for small Business is because a small Business can save large sums of money when using a well-implemented SEO plan as opposed to higher costing advertising and Marketing strategies.
If your small Business is able to hire staff that can implement and support an ongoing SEO strategy, you can reach many potential customers at a fraction of the cost of running expensive Ad campaigns. If your small Business is not able to hire, you can use the services of a reputable SEO Company. They will ensure for a competitive price that you can have a good SEO plan implemented, and give you ongoing update and support on that SEO plan for as long as you are paying for and using their service.
Why local SEO is important for small Business is also because these costs are often lower than running expensive commercial ads on broadcast and print media, and also considering the fact that most people today are on their smart phones or tablets on the internet and if at all have the radio on in the background for music, and will read a newspaper online rather than buy a hard print copy.
Achieves higher local rankings
Over 80% of people are searching for local products and services on a daily basis. Having a SEO strategy setup for your small Business especially using local keywords and search terms, can highly increase traffic to your web site. This is also why local seo is important for small businesses.
It has the highest local advertising conversion rate
Small Businesses which have optimized websites actually reaches more neighboring potential clients than many other forms of advertising, due to online access and the fact that local searching having become so popular.
Everybody has a smart phone, tablet, or laptop with access to the internet. More and more people are spending more time online, reading less hard copy newspapers. To catch their attention, your business have to rank well on various keywords in your industry.
It increases your visibility especially to local visitors
Why local SEO is important for small Business is because if you have a good SEO strategy which targets specifically local content, local social groups, and enables locals to write reviews and recommendations, your small Business will be seen by more of your local potential clients. Never underestimate the power that the local social community has on your business. Their views count immensely.
It increases your organic content
Why local SEO is important for small Business is because it encourages a small Business to keep their web site content, such as text, media, blogs, reviews, and general web site usability up-to-date.
This will increase their user experience, and those users will most likely come back and more likely become a potential client.
It gives you the edge over your competition
Why local SEO is important for small Business is that the small Business space can be very competitive in a smaller local area. If your small Business has a good SEO strategy that has good local methods used, and has updated web site content and encourages user interaction, you will most likely have the more attractive user experience over your competitors in the area.
Your web site and what it offers is your potential customer’s first contact with your small Business, and if your SEO plan includes ongoing maintenance you will keep gaining that upper edge over your competition
It improves Customer trust and Awareness
Why local SEO is important for small business is really all about creating customer awareness and trust. All the listed benefits of higher Search Engine Rankings, better web site content, reaching more people, been seen above the competition, etc. makes existing and potential future customers feel more at ease dealing with your local small Business.
People who are online will see your small Business more often, will associate it with your product, service or brand, will mention it to friends and colleagues, and this is why local SEO is important for small Business, as your whole local community will get to know you as their local household brand or service, or in other words, the local go-to small Business. This is also why it’s so important to keep your SEO marketing plan an ongoing process of research and update, and keeping your web site ranking and content at the top of your game at all times.
When is the best time to consider SEO for your small Business
There is no better time than now to start looking into a SEO strategy for your small Business. Over 80% of people search online for local services and products, and this is growing day by day as more and more people are gaining access to the internet. This exactly is the best reason why local SEO is important for small Business as the longer you wait to get a good SEO marketing strategy in place, the longer you will miss out on all the benefits of this cost effective far reaching marketing option for your small Business.
Does SEO for small Business have any legal implications
Why local SEO is important for small Business is attractive as there are not many known legal implications having a good SEO plan in place, as even many attorneys and law companies use SEO strategies to search data to assist them with cases.
As the internet and dealing with people and customers in a public space, there are obvious general legal rules any person or small business would have to adhere to, such as showing no disrespect to individual’s political or religious views, discrimination towards race, culture and disabilities, and of course personal privacy. These rules are not directly involved with SEO strategies, but is important to keep in mind when optimizing and updating your small Business’s web site content. It’s always a good idea to consult a legal expert on any sensitive matter that might arise in your web site content or customer interaction.
Disadvantages of SEO for small Business
Why local SEO is important for small Business is that although there are many advantages for a small Business, there are also a few disadvantages of using SEO, but the advantages far outweigh the disadvantages:
It may take a lot of time
Setting up and implementing and maintaining a good SEO plan, especially if done yourself or by one of your small business employees, is that it is quite time consuming, as ongoing research and updating is required to keep your small business and it’s ranking and visibility and credibility at the top. This does pay off in the longer term and is why local SEO is important for small Business. Also you can pay a SEO company who will implement and maintain a good SEO strategy for as long as your payment contract with them is valid, but this will cost you more than doing it yourself.
The internet is your competition
Why local SEO is important for small Business is so beneficial, that many small Businesses in your local area are going to be doing the same, and you will need to have a very good ongoing regular SEO maintenance strategy to keep you an edge above the rest, failing in regular SEO maintenance will allow the competition to climb the Search Engine Ranks above you.
It may seem non-profitable in the beginning
Initially setting up a good SEO marketing plan takes a lot of effort and time, and may not yield immediate results, but that’s why local SEO is important for small Business as a good SEO marketing plan improves visibility, enforces updated web site content, and better user experience, and over time as people become more familiar with your web site, it’s content, interface, and interaction, so will the value of time and/or money invested into your SEO marketing plan be realized as more and more people become potential and then full customers.
Now you can see Why local SEO is Important for small Business as there are many benefits taking into consideration that so many more people are accessing the internet, and browsing and searching for local services and products in their area. Also the convenience of having access to online services encourages them to make use of a small business who embraces the internet and using the SEO technology available to create an update, clean, user-friendly interactive customer environment for your customers.
All you have to do is weigh up the pros and cons of doing it yourself, or paying a SEO Company – your time and expertise at lowest cost, verses paying a professional company to do it at higher cost, both methods will benefit you in the long run.
Over the past couple of years websites have become more popular and easier to build. This led to the creation of billions of websites. And although they are easy to build, your website are absolutely worth nothing if you don’t have traffic to your website. It is therefore more important that you would ask yourself why is SEO Important?
Many people don’t understand this and they think if they do have a website they will get business from it. Just having a website with no traffic means you have no visibility on the internet. It is like creating a beautiful sign board and place it in your basement.
So what is the solution and how can you change this so that people will see your website?
There are many ways to create traffic and it includes paid and free options. The problem is that free options are not always free because it takes up your time and your time is money. If you spend too much time on it they will definitely cost you more than the paid options.
On the first page of Google there are paid options or Google ads and then there are free listings which are organic listings. The Organic listings are the indexed pages of your website. When Google indexes your page, they look at different factors and these factors can be improved if you do search engine optimization.
So in short, search engine optimization is used for the improvement of your website pages to ensure that they feature on Google and other Search Engines.
The position that your website will feature is also influenced by many factors and the only way to push this up to the top is by doing good SEO.
What is SEO and why is it important?
Search engine optimization is the improvement of your website rank-ability in Google.
If you do not have good search engine optimization your pages will not feature and you won’t get traffic.
It is therefore of the utmost importance for any small business to ensure that their search engine optimization is properly done if they want to feature in the business world.
This is what is great about the technology nowadays. Even if you are a small business and you can get a lot of exposure in the online world.
What is the benefit of SEO?
If you ask yourself, Why is SEO Important, then you should have a look at the benefits of SEO. There are many benefits to SEO but the one that stands out is that you will get more traffic more business and more profits and in the end that is what counts for small businesses.
You just have to ask yourself am I willing to invest in search engine optimization?
If you are willing to invest in search engine optimization and therefore investing in your own business it will bring benefits that will stay with your business for many years.
Good search engine optimization is like having a permanent 24/7 marketing agent that never sleeps never go on leave, never become sick but constantly announce your products and your services to the world.
Why is SEO important (in simple words)
In Simple Words SEO is making your website better so that more people can see it more people can visit it and you can make more profits.
If you have been in business for any time you will know that good advertising and good marketing is what brings in your customers and that brings in the profits.
Why is SEO important in 2022
There’s never been a more important time to do search engine optimisation in your business. Because technology has made it so simple and easy there are billions of people who are online and you have to beat them.
With proper research and tools it is very easy to do and anybody can do it. If you however have an agency like Business Direct Media that does it for you you can cash in on their experience and knowledge and take your site even further
2022 is most certainly one of the most exciting times in the technology field and also in search engine optimization and a good time to ask yourself why is seo important.
14 Reasons – Why is SEO Important
Here are my personal 14 best reasons why you should invest in search engine optimization and get your site to rank.
1 – Why is SEO Important? – It makes your website more visible
SEO definitely makes your site more visible. One of the major mistakes that small businesses makes is that they think if they rank on one page which is usually their business name that they are ranking well on Google as a whole.
There are thousands of keywords that you can use to rank on for your specific business. Keyword research or search term research is one of the most important aspects if you do search engine optimization.
If you have thousands of pages that ranks on Google you are not only visible in one place but you are actually visible almost everywhere where your customers are looking for answers to the products and services that you have.
2 – Why is SEO Important? – It gives you more Traffic
In the technological world of today it is very important that you have lots of traffic to your website if you want to stand out from the crowd. There are various ways to get traffic but the one most certain way to ensure that you get lots of traffic and you get it on a long-term basis is to do proper SEO for your website.
If you do search engine optimization well then your keywords will stick around on the first pages of Google for a very long time and competition can’t just take it out. This will produce lots of traffic for your website which will ultimately benefit you and your business.
3 – Why is SEO Important? – It makes you competitive
Once you have done search engine optimization properly on your website you will be much more competitive in your own business world in your own niche and in your own industry. It is one of the certain ways to make you stand out from the crowd and stand out above your competition.
When you have thousands of pages ranking all over Google then it is not easy for your competition to catch up. It takes a long time to do proper search engine optimization but once you have done it it is a competitive advantage.
4 – Why is SEO Important? – It gives you credibility
When people see you ranking at the top of Google’s pages all the time it definitely gives you credibility. Whether it is your customers, or your prospective customers, they will see you as the leader in your field.
In some respect that is what search engine optimisation is all about. You want to display to Google and the world that you are the expert the authority and that you are trustworthy. These three components are essential if you want to make it in the online business.
Credibility online is more important that you might think. In the past people would just do business with you without checking you out but nowadays because of everything that is going on online and because it is so easy people will first go and check out your profiles and your services online before they do business with you. The easiest way to show credibility is to show it online through the correct use of search engine optimization
5 – Why is SEO Important? – It builds your Brand
Search engine optimization definitely build your business brand. If people see you all over the place they recognize your brand it shows that your business is serious and it gives them confidence in your business.
Building your brand has never been easier and with that said I still see many many small businesses that never grow past that because they do not invest in search engine optimization.
Large companies spend millions of Dollars every year to promote their business brands and to grow their business plans. If it is so important to them don’t you think it matters to your small business? Indeed it does.
6 – Why is SEO Important? – It creates more Profits
Great SEO definitely leads to more profits in your business. There is a huge return on investment for search engine optimization if it is done properly, if it is managed well and if it is monitored.
Because of technology it is quite easy to monitor your results with search engine optimization. Google’s platforms like Analytics and Google search console gives you a wide variety of data about your website about people visiting it where they come from and what they searched for.
These are free tools from Google and should be used by every business owner. If you do not make use of these tools with your website then you should definitely think about it.
7 – Why is SEO Important? – It creates Organic Search which is the Primary Search Method
When you search on Google you will find that at the top there will be free Google ads at the bottom there might be three Google ads and in-between is 10 organic search results. Many people use the Organic search results as their only option because they know that the results are that are in there are properly ranked by Google.
The Organic search results gives more credibility to your business and then the ads itself.
The only way to get your website to rank organically is to have a good search engine optimization strategy. It should be part of every small business marketing strategy. I sometimes come across small business owners who thinks that it is not important at all. The problem is that the competition are walking away with all their business.
8 – Why is SEO Important? – You better Understand the voice of the Consumer
Nowadays more than ever the voice of the consumer is very important. Consumers have more choices and it is easier for them to go to your competition.
When they search on Google they actually tell you what they are looking for. If you listen to this voice of the consumer and to optimize your site for that specific questions that they have you will definitely get their business. SEO is therefore not only a way to rank your website but it is also way to interact and to listen to your consumers.
It is a very easy way to give them answers to the most relevant questions that you have in your business or in your industry. When you answer the questions they will see you as the expert they will see you as the authority and they will trust you.
9 – Why is SEO Important? – It creates Better User Experience
An optimized site is also very good for user experience. User experience has become critical in technology nowadays. There are so many businesses online that if they do not have a good experience with your business they simply go elsewhere.
One of the ways that you can provide a better user experience is to do good SEO which will help your customers find more answers to more questions.
If they type a certain question into Google and your company is the one that answers it it will build trust with them but it will also ensure that they have a good experience.
10 – Why is SEO Important? – It Increases Engagement
The more content you have ranking on Google the more you your customers will engage with you. Every time they have a question, and you have the answer, it is another engagement that comes to your business instead of your competition.
There are ways to figure out what these questions are and then you have to offer solutions to those questions in the form of articles answers and opinions. If your website rank for these on the first page of Google it gives an impressive display of your business.
If consumers find you easily on Google and you answer the questions then they will engage with you more often.
11 – Why is SEO Important? – SEO is a long Term Solution
It is important to know that SEO is not a short-term solution, it is a long-term solution that will serve your company for many years to come.
It however also takes a long time to build it up. It is therefore important to make sure that you build it up the right way. SEO agency like Business Direct Media can give you very specific advice on how to do this. Make sure your strategy is well planned out and executed in a consistent manner.
12 – Why is SEO Important? – Search Engine Optimization can be measured
Anytime that you advertise on the internet whether it is through Google or somebody else you want to make sure that you can measure the results. Why is SEO Important enough to measure your results? If you cannot measure the results then you are wasting your money.
With the help of the Google tools it is easy to manage and measure your search engine optimisation. The business Direct Media SEO tool also has reports and various ways of measuring the results.
Once you have this data you can calculate the return on your ad spend and be sure that you have a good investment.
13 – Why is SEO Important? – The first page wins the click
It is said that more than 90% of all business comes from the first page of Google. If you are not part of that it means that you are sharing the rest of the 10% with all other businesses. For the thousands of web pages that is available for every search query on Google there are only 10 websites that is on the first page and you should ask yourself the question “am I one of them?”.
If you do proper search engine optimization you will definitely be on the first page of Google and you will win that first click. The first click is the most important one because it builds trust and put your business in a good light.
14 – Why is SEO Important? – SEO will always be with us
SEO is not going away anytime soon. Even with the implementation of artificial intelligence there will also be room for search engine optimization as this is the way that Google determines which sites goes on top.
Software are becoming more and more complicated and it includes the use of artificial intelligence in making search engine optimization decisions.
You then need to do a keyword research which will tell you exactly which keywords to use and to optimize.
Once you have the key words you have to create a landing page for for each other key words which are optimized. You can also measure this after migration with a business Direct Media SEO tools.
What is a good SEO Strategy
A good SEO strategy is always consistency. If you are consistent with your SEO strategy and you work on your website on a weekly basis to make it better with SEO then you will win.
There is no easy or fast way out for search engine optimization. You should however be aware because there are many people online that will tell you that they are fast and easy ways to do this and and they will not only take your money but they will also damage your website.
It is therefore essential that you work with a good SEO company that you can trust.
How effective is SEO
SEO is very effective if it is done in the proper way. It is through good SEO that many bloggers have built websites that are worth thousands of Dollars. If you ask yourself, why is SEO important, it is also because it is effective, very effective.
In fact it is impossible to go anywhere with your website if you do not do proper SEO.
How do I create SEO for my website
First of all you will have to either learn how to do search engine optimization or you will have to get a SEO agency like Business Direct Media that can do it for you.
What is the first step in SEO
Depending on how much you know about SEO it is most probably the best idea to, as your first step, talk to a SEO agency or a SEO professional that can guide you through the process. We have many articles on this website that will can show you how to do it, what to do, and where to go.
Can I do SEO on my own
Yes for sure you can do your own SEO. SEO is very time-consuming and if you want to spend your time doing SEO instead of working on your business, you can do it.
It takes a lot of time and it takes very sophisticated tools so if you do not have either of those then it is impossible to do it yourself.
How do I find Keywords for my SEO campaign
Finding keywords is usually done through a keyword research or search term research.
With a keyword research you would like to find the best search terms that associate with your business but you would also like to find the search terms that will be the easiest to rank. Although the keyword must be easy to rank it must still have a high percentage of people that visit it.
Finding the balance between the traffic that it gets and the least competitiveness can be a great challenge and requires good software
Who can I outsource my SEO to?
At Business Direct Media we have different options for search engine optimization which includes DIY packages with our software or we can do the search engine optimization for you. If you want to know Why is SEO Important, contact us and talk to one of our staff members
SEO is short for Search Engine Optimisation. Companies who use SEO are companies who have web sites and online content and use SEO to get their site ranked higher on internet search engines, such as Google, and this allows more potential customers to view their web site
When should a Company decide to use SEO
As over 80% of people looking for a service or product, searches online, and this is getting higher as more and more people and companies are going online, it is the best time for your company to plan for a SEO strategy as soon as possible. Many companies are reaping the advantages over their competition who don’t have any SEO plan in place, as they are accessing way more of the internet traffic, and thus more potential clients.
The longer you wait to implement a good SEO plan, the longer you will miss out on those many potential customers that your competition is benefiting from. Putting your SEO strategy into plan as soon as you can, will bring you the advantages of internet reach sooner, and you will soon be seeing the edge you will start gaining over your competitors.
Where do you start with SEO
You have to decide if you have your own resources able to setup, and maintain a good SEO plan for now and the future, or else budget to pay a SEO Company for those services on an ongoing basis. Many companies have internal resources with good knowledge of SEO and the internet or they pay a reputable SEO Company to provide them with the best SEO service for their money.
Benefits of companies who use SEO
There are many benefits for any companies who use SEO as it does not only offer an effective solution to gaining more customers, but also involves on-going optimization to improve customer access and trust to their web site and thus content.
9 Benefits for Companies who use SEO
1 – It boosts a company’s trust
Companies who use SEo rank higher on online searches, and have updated content and thus is seen more by clients searching for their services online, and this creates better credibility and trust between the potential client and the company.
2 – It can be extremely budget friendly
Companies can save a lot of money on digital marketing costs, especially if they have staff that can do Search Engine Optimization themselves, as opposed to using the services of an external SEO Company.
3 – It supports better content marketing
Companies who use SEO are required to keep their content, such as web site text, photos, media, and documentation up-to-date, and this goes hand in hand with better search engine optimization as keywords used in the content can be part of the whole SEO Optimization process.
4 – It benefits PPC campaigns
Companies who use SEO can boost credibility by using Pay Per Click campaigns and SEO to get both search and PPC rankings at the top of search results pages.
5 – It gives you a competitive edge
Companies who use SEO can have the competitive edge, as their competitors will most likely use either a paid SEO strategy, or a very comprehensive SEO plan, so you should as well to remain competitive.
6 – It can help you reach more potential clients
Companies who use SEO can create a list of keywords relevant to their target customer base, then use research tools to research those keywords, and also check their competitor’s keywords and backlinks to establish better SEO optimisation and use of keywords to reach more clients that may possibly require your services or products.
7 – It helps you rank higher in local searches
As over 80% of potential clients search for local businesses online these days, Companies who use SEO can target local customers, by firstly creating something like a Google My Business Account, requesting reviews from existing clients, using local specific keywords, and making sure your local contact details are always up-to-date.
8 –It makes your web site more user friendly
Companies who use SEO not only keep their web site optimised for search engine ranking, but also regularly keep their site updated, by updating content, visibility, user interface, and just make the whole user experience to their web sites much more enjoyable.
9 – It improves client interaction rates
Companies who use SEO have more optimised web sites. If you have quality updated content, and are always visible online in searches and social media and review sites, you will bring quality traffic. SEO also ensures site content is matched to what people search and all this ensures a better browsing expeirence.
What are the costs for Companies who use SEO
Search Engine Optimisation can be very cost effective to any companies who use SEO, as if you have internal staff who have the skills to setup a good SEO strategy, one with ongoing optimisation, you will reap the financial benefits, not only immediately, but for as long as the SEO strategy is being maintained.
Companies can also opt for using a SEO Company, who provide the service of Search Engine Optimisation with an ongoing support plan, and this although costing more than using your internal staff or own time, is way more cost effective, and also extremely beneficial compared to other forms of digital and media marketing. Due to the fact that over 80% of people now-a-days search online for businesses and services, Companies who use SEO have the greatest benefit of getting more customers through SEO than other marketing methods.
What are the disadvantages of Companies who use SEO
Although there are more advantages, there are infact a few disadvantages for Companies who use SEO, but the advantages outweigh them:
. It takes time
If you do the SEO and its ongoing maintenance yourself, it will take a lot of time and ongoing time. This can initially seem counter-productive, but over time this will pay itself off in bringing you more clients, if you put the correct effort and strategy into your SEO.
. The internet is your competition
When you expose your company on the internet, and especially when you have a SEO plan setup, you are more visible to not only your clients, and potential clients, but also of course your opposition. They will pick up on your strategies, plans, content, and more, and will use that to improve their SEO and content.
. It can cause penalties if done wrong
You have to know what you’re doing when doing SEO optimisation, as being in the online public space has many social and legal consequences.
. It can be non-profitable in the beginning
Companies who use SEO often don’t see the benefit of SEO in the beginning, as it’s very time consuming to setup a good SEO plan, and the results often start only coming through later as potential clients gain trust what they see online.
. It is always ongoing
Search Engine Optimisation cannot be optimised occasionally, as the internet and it’s content is always changing, and so many other companies with similar content are appearing and changing, Companies who use SEO have to do regular optimisation and research work as part of there SEO plan to remain at the top of their game.
Are their any legal implications for Companies who use SEO
As many companies use the internet as one of their main resources for business, we find that even lawyer companies often use SEO to assist them research cases and access content from various online sources. Companies who use SEO needs to understand that if they are online they are in the public space, and what they say or expose in the public domain needs to adhere to any conventional legal best practice rules, such as respecting people’s religious, political, ethnic and privicy rules. SEO itself doesn’t have any legal implecations but relies on your web site content and those keywords and other tools used in SEO to list your site and it’s related content highest in Search Engine rankings.
In short, Companies who use SEo need to just be sensitive to what content they show on their web sites, and also keep updated legal documents and policies visible to potential clients especially if your company provides a service or products with warranties to your customers. This is not limited only to Companies who use SEO, but any company providing a service or a product to customers online.
In todays digital world, Companies who use SEO have a definite advantage over those who rely on other forms of marketing or have no digital marketing plan in place at all.
The benefits for Companies who use SEO way outweigh the disadvantages, and as even more and more people use the internet and online shopping as their vertual internet mall, the more beneficial it will become for all companies who want to optimise their marketing strategy, to access as many potential clients possible, to use SEO to reach their most potential.
Many people are looking for a small business marketing strategy that actually works. In today’s world with all the technology and all the information that is going around it is quite difficult to get business for your small business.
Technology and information overload has caused many people to simply clowns over marketing information. A few years ago it was quite easy to get your marketing message out there but nowadays it has become harder.
Don’t you think that with all the information technology and with the ease of posting something on social media it should be easier but it is not.
The billions of websites out there simply overwhelms people.
For your business to be effective you need to create a small business marketing strategy that is very directed to the exact person that you are looking for.
The small business marketing strategy can also include various ways of doing it like for instance direct marketing, social media, videos, search engine optimisation and many more.
What is a Small Business Marketing Strategy
Small business marketing strategy is a roadmap to guide you along the way to get more customers for your business.
The cost of getting these customers are also important, and therefore you need to test out different types of marketing.
One of the biggest mistakes that small business owners make is to delegate the task of creating a marketing strategy. As a business owner you need to be hands-on with the creation of your business marketing strategy. There are certain tasks that you can delegate but not the strategy itself.
It is therefore very important to know how to implement technology in this road map.
Ways to promote a Small Business
There are many ways to promote a small business but in this article I want to look at the digital marketing and digital marketing options.
In any good marketing plan there are normally three things that you need to do 1 – Lead acquisition 2 – Closing the sale 3 – Customer Follow Up
Although they are technology solutions to all of these, the one aspect where technology can maybe play the biggest role is in lead acquisition.
Google has might lead to the acquisition very simple especially with the use of Google ads.
If you connect these ads with a good funneling system or a good landing page it is rather easy to get an abundance of leads.
What makes a good Marketing Strategy
A good small marketing business strategy is one where most of the tasks are automated. If you do it this way it is like setting up a 24-hour sales person that won’t stay away from the job, get sick will take the day off.
Creating funnels can help you to refine this prospects. It can also help directing them in a certain Direction where you can lead them through the process.
This means that a lot of your marketing efforts are done through the process and does not require human intervention.
This is partly possible because the prospect that you have was looking for the specific item or service that you are offering. This is the beauty of the search ads and keywords related terms.
This is also exactly why search engine optimisation should form a big part of your small business marketing plan.
If you can get your website to rank for the exact terms that people are searching to find your business online, you will have a 24-hour salesman that cost you nothing.
Automation is there for the best things that you can do for your small business marketing strategy.
How do you attract Customers to your Small Business
Attracting customers to the small business is now much easier than ever before. If you set your strategy up correctly you can draw customers to your business without much effort.
It all starts with a good advertising campaign or a good search engine optimisation strategy, so that you can find customers who are searching for the exact product or service that you are offering.
You then have to send these prospects to a landing page of an online page where you can capture the information or get them to be part of your system.
Finding a lead like this is very important in the entire strategy because if you have a prospect that are interested in what you have to offer you are almost halfway there.
Now you have a system that you can scale easily.
How do you develop a Marketing Strategy for a small Business
Developing the small business marketing strategy is very much trial and error for the first part of it. There are various things that can work but you have to try them out and you have to test them against each other to see which gives the best results.
It is also very important that in this process you keep track of all the numbers so that you can make comparisons between the different processes.
You therefore start out with a basic strategy, test different options, make changes and test again.
You will soon work out the strategy that works best for your business specifically.
Using SEO as part of a Small Business Marketing Strategy
Using search engine optimisation as part of your small business marketing strategies very important. If you do the SEO very well, your website will rank for specific search terms, which compliments your business.
It is nowadays possible to get so much information from Google and other sources into your SEO software. You can easily track competitors, spy on which keywords and links they are using, and find out what you need to do to beat them
The following top 10 web design tips for small business will help you to design a better strategy for your business website. There are many things that you can do to improve your website but the most important ones are the practical steps that will in the end give you more visitors, more customers and more profits
We live in a time where it is very easy to set up a website. There are people who will set it up for you for next to nothing.
Sadly in the long run this won’t help you much because most websites don’t get enough traffic to be of any significance.
Create a Strong Brand Message
When you design a website for your small business it is important that you think about how you can promote your brand.
To have a strong brand is important and building one is not easy. Your website is the first thing that people see when they visit you online and if it is not professional they might get the impression that you have a bad business. You should therefore take great care of how you design and develop your website.
Easy Navigation is one of the Top 10 Web Design Tips for Small Business that might seem irrelevant, but has a lot of value. When building a website it is important to make sure that people can easily navigate around your website. If they find it difficult they will simply leave.
Over the years I have found that a simple website is much better than a complicated one. Giving valuable information on your website about the topic that you are promoting is very important. This will attract and keep customers on your website. It is not necessarily the Bells and whistles and the nice images that keeps visitors on your website.
Simple but Professional Design
Make it easy to understand
It is important to make things on your website easy to understand. If people don’t understand the message that you are trying to convey they will rather leave instead of asking you. With that said it is also important to give them as little options as possible. It is important to only give them one or two options where they can go. You have to send them in the direction where you want them to go.
Create valuable content
With all the things that you can do to improve your website the most important is to create valuable unique content. I see many websites which has no content of very little content.
When Google look at your site they determine whether it is valuable by looking at three things: Expertise Authority Trustworthiness
The only way for Google to determine this is by analysing your content If you do not have proper content on your website then it is impossible for them to determine whether your website has any value for the visitors.
Ensure your Site is properly Optimised
One of the biggest problems with website is that when people design their website they just develop it and and never optimise it.
Your website have to be optimised so that your pages can rank on Google and not only rank but rank for the specific keywords that you need them to rank for.
Search engine optimisation is a complicated process and needs to be done by somebody who really understands it. You also need special software that is able to analyse your website from different viewpoints. The software needs to be connected to Google Analytics and Google search console as well as your Google business profile. If you use Google ads your software should be connected to the Google ads account as well.
Ensure your customers find what they are looking for
The longer customers can stay in your website the more valuable your website will be and the more traffic you will get from Google Make sure that you have content on your website that your customers are looking for give answers to their problems and Solutions what they are searching for.
Appoint the best web designer that you can afford
Many times people try to do the cheapest options on website design but that is a big mistake. Always make sure you buy the best Talent that you can afford. In two years time you are going to forget what you paid them and you will still remember that you’ve got a valuable website with a professional design Don’t be cheap on selecting your website designer
Implement a good SEO strategy
If you have a website but no traffic to visit you have nothing. It is very important that you design your website in line with your search engine optimisation strategy. A SEO strategy starts with identifying key words or search terms which has the least competition but the most traffic A good SEO agency they should be able to do that for you. They should also be able to analyze your competitive keywords and the links to your competitors websites. You should also have a consistent SEO plan which means that you all your SEO agency must spend a specific amount of time every week working on your SEO. One of the things that I have seen is that people work on their SEO and then get distracted and leave it for 5 or 6 months. A good SEO strategy will include the creation of content and the building of backlinks as well as the technical on site optimization which checks for errors on your website.
Host your website on a reliable server
When choosing a website server do not go for the cheapest option. Most of the time it is better to get a hosting server service from a small company which you can have access to personally. I am proud to say that any of my customers can pick up the phone and call me personally to attend to their website. You should also ensure that the resources on the server is enough.
Why this Top 10 Web Design Tips for Small Business will benefit you.
if you apply this Top 10 Web Design Tips for Small Business you will have a head start over your competition.
SEO, Search Engine Optimisation, is used in marketing of company web pages to help get traffic from free organic, natural, or editorial search results in internet search engines, such as Google.
Seo in Marketing attempts to get your web site or page higher ranked in search results listings to improve your Marketing efforts.
What are the benefits of using SEO in Marketing?
When using Seo as part of your company’s marketing plan to get more customers to visit your web page, you can expect the following benefits:
It boosts your company’s credibility. A site that is high on search results rankings is seen as more trust worthy and high quality by Clients.
It doesn’t have to cost much, or can be very low budget if using a SEO Company. If you have the time to do Search Engine Optimization yourself as part of your Marketing plan, it could cost you nothing, but then your time is money and hiring a SEO Company is also very cost effective.
Using Seo supports your content in general marketing. Your web site content such as photos, videos, informational text, etc. go hand in hand with SEO Marketing, thus benefitting your content access to clients.
It gives you a competitive advantage. Your competitors will definitely also be using Seo Marketing strategies, so using it as part of your marketing plan will give you a competitive edge.
It can help you reach more potential clients. You can target your specific clients by using Seo in your Marketing plan, by using those keywords that would attract those clients who are looking for your products or services specifically.
It helps you rank better in Local searches. 93 to 97 % of people search online these days for their local plumbers, doctors, restaurants, etc. Using a Seo Marketing plan will list your business higher for local searches.
Using Seo in Marketing also helps your web site be more usable. If you are going to put the time in to setup a Marketing plan you will make your web site more user-friendly, with higher quality content and make the whole package look appealing to any potential visiting client to your web site.
You get justifiable results. With SEO you can for example together with Google Analytics, track a user’s buying history, their web sites and products they buy, pages they visited, and keywords they used to search, and so you with your SEO Marketing strategy you can adjust your keywords and conditions to improve your results over time.
Using Seo in Marketing can improve customer interaction rates. If you have a good SEO Marketing plan setup, your site will be optimized which will increase the customer’s browsing experience which will lead to more sales and brand loyalty to your business.
Why is SEO in Marketing important?
You’ve probably often heard that a good SEO Marketing strategy is a vital part of a Digital marketing plan for any business. Even if you have heard of Search Engine Optimization, you might not realize what a complex and multifaceted process it is.
A SEO process is made up of multiple elements and knowing what they are and how they work is vital to understanding why you should incorporate a SEO Marketing strategy into your company’s digital marketing plan. It makes your web site more visible which means more traffic and thus more sales and brand awareness.
The following methods are used in a successful SEO Marketing plan:
Keywords are the most common method used to link Search Engine searches to brands and products a potential customer is searching for, and also enables your brand to connect to them.
Content is also a vital part of a good SEO Marketing plan as it is the method you use to reach and engage your potential clients. For example if your products are car spares, you can write blogs on car care and repairs, reviews, etc. Your content must be educational, interesting relevant and sharable. You must include Web page content, Videos, Blogs, infographics, podcasts, how-to guides or white papers or manuals, social media posts and local listings where at all possible.
Off-page SEO involves external optimization methods that happen off your site such as links from other sites to your web site, guest logging, highly sharable infographics, customer reviews on popular review sites.
Local SEO is also becoming very popular as part of a good plan as 60% of people doing online searches are using mobile devices, and more than half of those searches are for local content. You can use local keywords, create directory listings on Google My Business Directories and Google Maps, and creating location specific pages and business pages for your site also called doorway pages.
Search Engine Marketing (SEM) is paid marketing strategies. This can include social media paid ads, Google AdWords, native ads, Pay-Per-Click, Shopping ads, and more. You can use this together with SEO in a Marketing plan to reach even more clients.
Should I use a SEO Company or do SEO myself?
In conclusion, you will need to weigh up the pros and cons of doing your own Search Engine Optimization or hiring a SEO Company. This will firstly depend on your marketing budget and what budget you have available.. SEO can take a considerable amount of time for research and implementation, and this is not once-off, it is an on-going process. If you consider doing the SEO your self you will need a good set of SEO Tools. We have amazing Tools available.
If you have budget to hire a good SEO Company as part of your SEO Marketing plan, they are experienced in the latest SEO trends and can often offer you a budget-friendly on-going service keeping your company high on rankings and customer engagement. Please do your Due Diligence before you make your final decisions.
SEO, is short for Search Engine Optimisation, which is a process that helps clients obtain higher ranking on relevant results on Search Engines. This can increase internet traffic and thus also revenue earned from searches. In other words, a SEO Company can optimize traffic and thus potential customers to your company web site.
When is the best time to use these services?
Search Engine Optimization takes a lot of your valuable time, and time is money. A good professional has lots of expertise that you won’t have in the limited time you need to put these services in place.
Keep these points in mind when you are considering to use the services of a SEO Company:
Can I grow my business by word of mouth only or would this process bring more customers?
If word of mouth is not enough, have I got the budget for an expensive sales team, or a budget-friendly service to increase my rankings?
Do I have my own time to focus on online search optimizing and visibility or can a specialist better optimize that time at a competitive cost.?
If online visibility is a priority, how many customers do I need to reach? A good SEO Company specializes in that and will help you determine your important numbers.
It comes down to how much capital do I have versus my time. A Search Engine Optimization Specialist or Freelancer normally has all the right programs and expertise to accomplish all tasks needed.
Why use a SEO Company?
According to Search Engine Trends, 93% of an online experience begins with one or other Search Engine, and 97% of customers go onto the internet to try and locate local companies or services. So, if your business is not optimised for search engines, this is where you need a Seo Company.
Always remember that, SEO Agency Services offers services that will always boost your bottom line, not only now, but over time. You also need to be aware that a good Seo Company will give you ongoing optimization so your internet traffic will not peak initially, and then drop off later, but will keep you at the top of the Search Engine charts for as long as you use the services provided by the Seo Company.
These type of Companies partners with your business and using their expertise can bring you more customers, resulting in more e-mails, phone calls, and thus more customers. Partnering with them is one of the best marketing or advertising methods available. It is also one of the most budget-friendly ways you can bring in more customers. Gone are the days of expensive hard paper and even radio and tv advertising, everybody now at least has a smart phone or good access to the internet, and this is where your web site together with a good optimization is king.
Can I use a SEO Company instead of conventional Advertising?
These days, Search Engine Optimisation is known to be an essential part of a company’s marketing. Conventional flyer and newspaper advertising, Advertising on the Radio or other broadcast media, and other forms of what can be seen as old-school advertising can still be very expensive. A Search Engine Optimization Specialist can offer you just as much, if not more, audience in the form of internet surfers, who are more likely to be interested in your products as that is what they would have searched for, as opposed to hearing that irritating ad on the radio, or flyer you just threw in the bin.
A reputable Company will keep at the cutting edge of Search Engine Optimization trends and technology to keep your company’s page topping the internet Search charts for as long as you are their faithful client, and this at a fraction of the cost many other forms of marketing and advertising will cost you.
What are the Benefits of Using a Seo Company?
Brings in more customers via Search Engine Searches
Creates better trust between you and your customers
Encourages you to focus more on customer service
Increases awareness of your brand
Helps you stay informed of latest web trends
Helps your business become more trackable
Brings you many advertising and marketing benefits on a budget
Benefits other marketing initiatives
How does a SEO Company work?
Professionals use Search Engine Optimization to get traffic from organic, free, editorial or natural search results in Search Engines. This improves your ranking or listing in search results pages, and thus more potential customers will see your web site or page.
They will normally use the following methods to optimize your page for Search Engines: – They will Identify ideal key words with best search traffic potential – They will Create useful quality content and best optimize it for users and Search Engines – They will Also include relevant links from similar useful sites – They will always measure results
How to Contact the best Seo Company for you?
What logically is the best way to search for a specialists with a good reputation? Well, as Search Engine Optimization is the bread and butter of these companies, they will abundantly come up on any internet search, but the challenge is how to choose the best one to offer you the best services for your business and website: -Look at the organization for their past performance and specifically with businesses like your’s -Ask the SEO Company for Case studies and examples of successful campaigns -Ask past or current customers of that organization for their experience, good or bad -Contact the company, test their customer support and general customer relations -Try visit the business in person -Understand the risks of a low cost Optimization -Avoid guarantees or unrealistic promises by a companies, as in investments, if it’s too good to be true, be weary -Familiarize yourself with costs and charges and be educated before approaching them
Is Search Engine Optimization legal?
There is no indication that this practise is illegal, but doing research on it clearly shows that many lawyers and law firms use a SEO Companies to search and access all the info they require to conduct their legal cases, and gather the required info they need for their work.
But as with doing your research on any service that involves payment, you must always do your due diligence and investigation thoroughly, as in recent years cyber crime and internet scams do pop up all over in so many forms, not only with investment providers, but a scammer can offer any service, and may even claim to offer Search Engine Optimization services but not be totally transparent with their terms and conditions, contact details, and even company registration details.
There are also freelance SEO specialists that offer the same services as Search Engine Optimization Companies. It is generally legal and safe as long as you are aware of various methods scammers may use to access sensitive personal information on the internet. They should be very transparent with what they require from you and have secure payment methods. Always try find valid reviews, references, etc. if you are unsure.
Choosing a good SEO Agency is very important because it is not that easy to monitor results. Your SEO Agency Services should include quality reporting and feedback to ensure that you can keep tabs on what is happening.
Finding the best SEO Agency Services
When looking for SEO Agency Services it is very important to make sure that you understand what SEO is all about. There are many so-called SEO Specialists out there that will take you for a ride just because you do not understand the process and what needs to happen in order to create a successful Search Engine Optimization Project.
To understand what your process is about, you first have to know why it is important to create a SEO Campaign. The main driving force behind all traffic on the internet is without a doubt Google. It is therefore important to know what they expect from a website in order to rank it high on their search engine.
What does Google want from your SEO Project
Google are mainly interested in serving their their visitors high quality content which is unique and helpful to their visitors.
Google is looking for content which is
If you can give Google that information your battle is halfway won. The rest is how you generate your page for google to read. When Google indexes your pages on your website, they look for specific information in order to rank your content higher. This is not so easy and we use sophisticated software which takes a lot of information into account. You can access these tools through the Business Direct Media SEO Toolkit.
What to look out for in SEO Agency Services
There are two main ways of Optimizing your website and they are called White Hat SEO and Black Hat SEO. The problem is that it is very difficult to distinguish between the two.
For instance: one of the factors that are required to rank your page higher is to create links which points back to your website. Google has specific rules about link building and how it can influence your website and rankings. If they find that you try and manipulate the links (they are very good at this) it will not only influence your website rankings negatively but can disqualify your site completely.
Working with a reputable SEO Agency will help you to make the right decisions and will save you a lot of money in the long term.
What are the SEO Agency Services that makes a difference in your rankings?
Step 1 – Create a thorough Website Audit
Step 2 – Connect to Google Services including Analytics and Search Console
Step 3 – Do a comprehensive Keyword (Search Term) Analysis
Step 4 – Identify Major Keywords
Step 5 – Do Landing Page SEO for each keyword
Step 6 – Research Competition rankings, keywords and links
Step 7 – Create strong unique and authority content
Step 8 – Do On Page SEO for each of the content pieces (Technical Analysis)
Step 9 – Do Traffic Analysis
Step 10 – Do Social Analysis
Step 11 – Do Link Analysis and create a link building strategy
Step 12 – Create Valuable in-depth reporting on a regular basis
SEO Agency Services in South Africa
There are many SEO Agencies in South Africa that does awesome optimization in a trustworthy way. Business Direct Media in the Western Cape is one of these companies. We however do work across the country and from around the world.
If you would like to find out how we can assist you in getting more traffic from the Internet or how to optimize your website so that you can rank better on Google, give us a call on +27 (0)81 2700 884 or email firstname.lastname@example.org
Have you asked yourself the question – “How can I get more visitors to my Website?” I have been helping many people over the years to get more visitors to their websites. Every time you increase the amount of visitors to your website, your bottom line profits increase. But it is not just any type of traffic that you want to bring to your site. You have to carefully screen people to ensure you bring the right type of customer into your business.
There are many types of Website Traffic
Although there are many ways of bringing visitors to your website, you have to ask yourself – “How can I get more visitors to my Website that will fit my customer profile?”
This is why it is necessary for you and your team to sit down and come up with a specific strategy to not only get the visitors, but to do it in such a way that you will refine them in the process, ending up with prospects for your specific market, services or products.
Although there are more to it, I want to share with you the three most important aspects of routing traffic to your website.
Three Important Steps in Increasing Website Visitors
Step 1 – Generate Traffic
Step 2 – Capture your Audience
Step 3 – Manage your leads
The amount of business that you will receive is in a big way the result of how capable you or your system is to capture, manage and refine the data that you collect. This is a process that you need to either figure out, or you could contact me for a Free Consultation. I have spend many years in refining this process and have developed software which can assist you in dealing with this issue.
Step 1 – Generate Traffic
Traffic Generation can come from many sources including Search Engines like Google, Bing or others, and it can also come from multiple Social Media sources like Facebook, LinkedIn, Instagram, YouTube, Twitter and so forth.
All platforms offer different methods, scope and quality of traffic.
The traffic that you get from these sources could be further defined by using pixels to target certain individuals who showed interest in your business.
For instance, someone can visit a certain page on your website, they will be marked according to interest and the next time they visit Facebook or Google, you can display the relevant ads in front of them.
There are also a lot to say about paid and free traffic, and there is place for both of them.
Another major source of traffic is from your own website ranking organically on Search Engines like Google. This is done through a Search Engine Optimization (SEO) Process and certain aspects either on your site and off-site need to be addressed. SEO is a more expensive option in the short term, but can give excellent results in the longer term. Paid ads on the other hand are much more expensive on the short term.
Step 2 – Capturing your Audience
For you to be effective in increasing your bottom line profits, you need not only to increase the amount of traffic that you get, but you also need to capture the leads that are coming in through that system.
In order to capture the leads you need an effective CRM system that integrates with a well designed capture page. It is also very important that you follow up on the leads that you have received by either phone or email.
Landing Pages are very handy online tools and can be a big advantage to your business if it is well designed and are well implemented.
Step 3 – Manage your Leads
The best way to manage your leads is by using and effective CRM (Customer Relationship Manager) like PlainCRM
With a system like this, you can integrate your landing pages so that the entire process is done automatically. Systems like this can also provide you with a way of sending pre written messages to your leads.
How can I get more visitors to my website?
I know that all of the above can be a bit overwhelming if it is the first time that you get involved in the process. Do you find yourself asking how can I get more visitors to my website, then you need to connect with me. If you need assistance I can help you with a free consultation to discuss your business needs and to offer a solution that can benefit you.
You are welcome to call or whatsapp me on +27 (0)81 2700 884