Top 10 Web Design Tips for Small Business

The following top 10 web design tips for small business will help you to design a better strategy for your business website. There are many things that you can do to improve your website but the most important ones are the practical steps that will in the end give you more visitors, more customers and more profits

We live in a time where it is very easy to set up a website. There are people who will set it up for you for next to nothing.

Sadly in the long run this won’t help you much because most websites don’t get enough traffic to be of any significance.

Top 10 Web Design Tips for Small Business

Create a Strong Brand Message

When you design a website for your small business it is important that you think about how you can promote your brand.

To have a strong brand is important and building one is not easy. Your website is the first thing that people see when they visit you online and if it is not professional they might get the impression that you have a bad business. You should therefore take great care of how you design and develop your website.

Easy Navigation

Easy Navigation is one of the Top 10 Web Design Tips for Small Business that might seem irrelevant, but has a lot of value. When building a website it is important to make sure that people can easily navigate around your website. If they find it difficult they will simply leave.

Over the years I have found that a simple website is much better than a complicated one. Giving valuable information on your website about the topic that you are promoting is very important. This will attract and keep customers on your website. It is not necessarily the Bells and whistles and the nice images that keeps visitors on your website.

Simple but Professional Design

Oftentimes people built websites with too much graphics and JavaScript. This will make the website slower and people will leave before they have seen anything. There are lots of software that you can use to test your website speed
Although it is important to have a simple website it must still be professional.
Remember that the only thing that people see online about your business is your website. If your website is not professional they will think that your business is not professional either.

Make it easy to understand

It is important to make things on your website easy to understand. If people don’t understand the message that you are trying to convey they will rather leave instead of asking you.
With that said it is also important to give them as little options as possible.
It is important to only give them one or two options where they can go. You have to send them in the direction where you want them to go.

Create valuable content

With all the things that you can do to improve your website the most important is to create valuable unique content.
I see many websites which has no content of very little content.

When Google look at your site they determine whether it is valuable by looking at three things:

The only way for Google to determine this is by analysing your content
If you do not have proper content on your website then it is impossible for them to determine whether your website has any value for the visitors.

Ensure your Site is properly Optimised

One of the biggest problems with website is that when people design their website they just develop it and and never optimise it.

Your website have to be optimised so that your pages can rank on Google and not only rank but rank for the specific keywords that you need them to rank for.

Search engine optimisation is a complicated process and needs to be done by somebody who really understands it. You also need special software that is able to analyse your website from different viewpoints. The software needs to be connected to Google Analytics and Google search console as well as your Google business profile. If you use Google ads your software should be connected to the Google ads account as well.

Ensure your customers find what they are looking for

The longer customers can stay in your website the more valuable your website will be and the more traffic you will get from Google
Make sure that you have content on your website that your customers are looking for give answers to their problems and Solutions what they are searching for.

Appoint the best web designer that you can afford

Many times people try to do the cheapest options on website design but that is a big mistake.
Always make sure you buy the best Talent that you can afford.
In two years time you are going to forget what you paid them and you will still remember that you’ve got a valuable website with a professional design
Don’t be cheap on selecting your website designer

Implement a good SEO strategy

If you have a website but no traffic to visit you have nothing.
It is very important that you design your website in line with your search engine optimisation strategy.
A SEO strategy starts with identifying key words or search terms which has the least competition but the most traffic
A good SEO agency they should be able to do that for you.
They should also be able to analyze your competitive keywords and the links to your competitors websites.
You should also have a consistent SEO plan which means that you all your SEO agency must spend a specific amount of time every week working on your SEO.
One of the things that I have seen is that people work on their SEO and then get distracted and leave it for 5 or 6 months.
A good SEO strategy will include the creation of content and the building of backlinks as well as the technical on site optimization which checks for errors on your website.

Host your website on a reliable server

When choosing a website server do not go for the cheapest option.
Most of the time it is better to get a hosting server service from a small company which you can have access to personally. I am proud to say that any of my customers can pick up the phone and call me personally to attend to their website.
You should also ensure that the resources on the server is enough.

Why this Top 10 Web Design Tips for Small Business will benefit you.

if you apply this Top 10 Web Design Tips for Small Business you will have a head start over your competition.


SEO Company

What is a Seo Company?

SEO, is short for Search Engine Optimisation, which is a process that helps clients obtain higher ranking on relevant results on Search Engines. This can increase internet traffic and thus also revenue earned from searches. In other words, a SEO Company can optimize traffic and thus potential customers to your company web site.

When is the best time to use these services?

Search Engine Optimization takes a lot of your valuable time, and time is money. A good professional has lots of expertise that you won’t have in the limited time you need to put these services in place.

Keep these points in mind when you are considering to use the services of a SEO Company:

Can I grow my business by word of mouth only or would this process bring more customers?

If word of mouth is not enough, have I got the budget for an expensive sales team, or a budget-friendly service to increase my rankings?

Do I have my own time to focus on online search optimizing and visibility or can a specialist better optimize that time at a competitive cost.?

If online visibility is a priority, how many customers do I need to reach? A good SEO Company specializes in that and will help you determine your important numbers.

It comes down to how much capital do I have versus my time. A Search Engine Optimization Specialist or Freelancer normally has all the right programs and expertise to accomplish all tasks needed.

SEO Company

Why use a SEO Company?

According to Search Engine Trends, 93% of an online experience begins with one or other Search Engine, and 97% of customers go onto the internet to try and locate local companies or services. So, if your business is not optimised for search engines, this is where you need a Seo Company.

Always remember that, SEO Agency Services offers services that will always boost your bottom line, not only now, but over time. You also need to be aware that a good Seo Company will give you ongoing optimization so your internet traffic will not peak initially, and then drop off later, but will keep you at the top of the Search Engine charts for as long as you use the services provided by the Seo Company.

These type of Companies partners with your business and using their expertise can bring you more customers, resulting in more e-mails, phone calls, and thus more customers. Partnering with them is one of the best marketing or advertising methods available. It is also one of the most budget-friendly ways you can bring in more customers. Gone are the days of expensive hard paper and even radio and tv advertising, everybody now at least has a smart phone or good access to the internet, and this is where your web site together with a good optimization is king.

Can I use a SEO Company instead of conventional Advertising?

These days, Search Engine Optimisation is known to be an essential part of a company’s marketing. Conventional flyer and newspaper advertising, Advertising on the Radio or other broadcast media, and other forms of what can be seen as old-school advertising can still be very expensive. A Search Engine Optimization Specialist can offer you just as much, if not more, audience in the form of internet surfers, who are more likely to be interested in your products as that is what they would have searched for, as opposed to hearing that irritating ad on the radio, or flyer you just threw in the bin.

A reputable Company will keep at the cutting edge of Search Engine Optimization trends and technology to keep your company’s page topping the internet Search charts for as long as you are their faithful client, and this at a fraction of the cost many other forms of marketing and advertising will cost you.

What are the Benefits of Using a Seo Company?

  • Brings in more customers via Search Engine Searches
  • Creates better trust between you and your customers
  • Encourages you to focus more on customer service
  • Increases awareness of your brand
  • Helps you stay informed of latest web trends
  • Helps your business become more trackable
  • Brings you many advertising and marketing benefits on a budget
  • Benefits other marketing initiatives

How does a SEO Company work?

Professionals use Search Engine Optimization to get traffic from organic, free, editorial or natural search results in Search Engines. This improves your ranking or listing in search results pages, and thus more potential customers will see your web site or page.

They will normally use the following methods to optimize your page for Search Engines:
– They will Identify ideal key words with best search traffic potential
– They will Create useful quality content and best optimize it for users and Search Engines
– They will Also include relevant links from similar useful sites
– They will always measure results

How to Contact the best Seo Company for you?

What logically is the best way to search for a specialists with a good reputation? Well, as Search Engine Optimization is the bread and butter of these companies, they will abundantly come up on any internet search, but the challenge is how to choose the best one to offer you the best services for your business and website:
-Look at the organization for their past performance and specifically with businesses like your’s
-Ask the SEO Company for Case studies and examples of successful campaigns
-Ask past or current customers of that organization for their experience, good or bad
-Contact the company, test their customer support and general customer relations
-Try visit the business in person
-Understand the risks of a low cost Optimization
-Avoid guarantees or unrealistic promises by a companies, as in investments, if it’s too good to be true, be weary
-Familiarize yourself with costs and charges and be educated before approaching them

Is Search Engine Optimization legal?

There is no indication that this practise is illegal, but doing research on it clearly shows that many lawyers and law firms use a SEO Companies to search and access all the info they require to conduct their legal cases, and gather the required info they need for their work.

But as with doing your research on any service that involves payment, you must always do your due diligence and investigation thoroughly, as in recent years cyber crime and internet scams do pop up all over in so many forms, not only with investment providers, but a scammer can offer any service, and may even claim to offer Search Engine Optimization services but not be totally transparent with their terms and conditions, contact details, and even company registration details.

There are also freelance SEO specialists that offer the same services as Search Engine Optimization Companies. It is generally legal and safe as long as you are aware of various methods scammers may use to access sensitive personal information on the internet. They should be very transparent with what they require from you and have secure payment methods. Always try find valid reviews, references, etc. if you are unsure.