Many people are looking for a small business marketing strategy that actually works. In today’s world with all the technology and all the information that is going around it is quite difficult to get business for your small business.
Technology and information overload has caused many people to simply clowns over marketing information. A few years ago it was quite easy to get your marketing message out there but nowadays it has become harder.
Don’t you think that with all the information technology and with the ease of posting something on social media it should be easier but it is not.
The billions of websites out there simply overwhelms people.
For your business to be effective you need to create a small business marketing strategy that is very directed to the exact person that you are looking for.
The small business marketing strategy can also include various ways of doing it like for instance direct marketing, social media, videos, search engine optimisation and many more.
What is a Small Business Marketing Strategy
Small business marketing strategy is a roadmap to guide you along the way to get more customers for your business.
The cost of getting these customers are also important, and therefore you need to test out different types of marketing.
One of the biggest mistakes that small business owners make is to delegate the task of creating a marketing strategy. As a business owner you need to be hands-on with the creation of your business marketing strategy. There are certain tasks that you can delegate but not the strategy itself.
It is therefore very important to know how to implement technology in this road map.
Ways to promote a Small Business
There are many ways to promote a small business but in this article I want to look at the digital marketing and digital marketing options.
In any good marketing plan there are normally three things that you need to do
1 – Lead acquisition
2 – Closing the sale
3 – Customer Follow Up
Although they are technology solutions to all of these, the one aspect where technology can maybe play the biggest role is in lead acquisition.
Google has might lead to the acquisition very simple especially with the use of Google ads.
If you connect these ads with a good funneling system or a good landing page it is rather easy to get an abundance of leads.
What makes a good Marketing Strategy
A good small marketing business strategy is one where most of the tasks are automated. If you do it this way it is like setting up a 24-hour sales person that won’t stay away from the job, get sick will take the day off.
Creating funnels can help you to refine this prospects. It can also help directing them in a certain Direction where you can lead them through the process.
This means that a lot of your marketing efforts are done through the process and does not require human intervention.
This is partly possible because the prospect that you have was looking for the specific item or service that you are offering. This is the beauty of the search ads and keywords related terms.
This is also exactly why search engine optimisation should form a big part of your small business marketing plan.
If you can get your website to rank for the exact terms that people are searching to find your business online, you will have a 24-hour salesman that cost you nothing.
Automation is there for the best things that you can do for your small business marketing strategy.
How do you attract Customers to your Small Business
Attracting customers to the small business is now much easier than ever before. If you set your strategy up correctly you can draw customers to your business without much effort.
It all starts with a good advertising campaign or a good search engine optimisation strategy, so that you can find customers who are searching for the exact product or service that you are offering.
You then have to send these prospects to a landing page of an online page where you can capture the information or get them to be part of your system.
Finding a lead like this is very important in the entire strategy because if you have a prospect that are interested in what you have to offer you are almost halfway there.
Now you have a system that you can scale easily.
How do you develop a Marketing Strategy for a small Business
Developing the small business marketing strategy is very much trial and error for the first part of it. There are various things that can work but you have to try them out and you have to test them against each other to see which gives the best results.
It is also very important that in this process you keep track of all the numbers so that you can make comparisons between the different processes.
You therefore start out with a basic strategy, test different options, make changes and test again.
You will soon work out the strategy that works best for your business specifically.
Using SEO as part of a Small Business Marketing Strategy
Using search engine optimisation as part of your small business marketing strategies very important. If you do the SEO very well, your website will rank for specific search terms, which compliments your business.
It is nowadays possible to get so much information from Google and other sources into your SEO software. You can easily track competitors, spy on which keywords and links they are using, and find out what you need to do to beat them