Available for new projects

Building Digital Products That Actually Work

Full-stack developer specialising in WordPress, SaaS, AI-powered tools, and SEO-driven web applications. I build things people use.

What I Do

Services Built for Real Results

From idea to deployment — I handle the full stack of digital services that grow your business online.

WordPress Development

Custom themes, performance optimisation, and complete WordPress builds from scratch. Sites that load fast and convert better.

Custom Themes WooCommerce Performance Gutenberg
🧩

Plugin Development

Bespoke WordPress plugins built to your exact specification. From lead capture tools to complex integrations — if it can be built, I'll build it.

Custom Plugins API Integration SaaS Plugins BDM Suite
🚀

Web Apps & SaaS

Full-stack web applications and software-as-a-service platforms. Built with scalability in mind and designed to generate recurring revenue.

SaaS Platforms Dashboards Subscriptions APIs
🤖

AI-Powered Tools

Practical AI integrations for real businesses. Chatbots, content automation, smart workflows, and AI-enhanced products that actually save time.

Claude AI OpenAI Automation Chatbots
📈

SEO & Digital Marketing

Technical SEO, content strategy, Google Ads management, and local SEO. I've been doing this for over a decade — I know what actually moves the needle.

Technical SEO Google Ads Local SEO Content Strategy ChatGPT SEO
Rankings
Page 1
Target position for all clients
AI Visibility
ChatGPT Ready
Rank where AI searches too
About Me

Developer. Builder. Problem Solver.

I've spent over a decade helping businesses grow online — building custom WordPress sites, developing plugins that people actually pay for, and running SEO campaigns that deliver measurable results.

Now I'm combining everything I've learned with modern AI tools to build faster, smarter, and at a level small businesses deserve but rarely get access to.

10+
Years of experience
50+
Projects delivered
5
Core service areas
100%
Built & used myself
🔧

I Build Tools I Actually Use

Every plugin and product I sell is something I built for my own businesses first. Real-world tested, not theoretical.

🎯

Focused on Outcomes, Not Vanity Metrics

Rankings, leads, and revenue — that's what I track. I don't care about impressions if they aren't turning into business.

⚙️

AI-Augmented, Human-Led

I use AI tools to move faster and smarter, but every strategy and delivery is driven by genuine expertise.

🤝

Direct Communication, Always

You work with me — not an account manager. Straight talk, clear updates, and real accountability.

How It Works

Simple Process. Serious Results.

No drawn-out discovery phases or surprise scope creep. Just a clear path from brief to results.

01

Discovery Call

We talk through your goals, current situation, and what success looks like for your project.

02

Clear Proposal

You receive a detailed scope, timeline, and fixed price. No surprises — ever.

03

Build & Iterate

Regular updates and checkpoints keep you in the loop while I handle the execution.

04

Launch & Support

Smooth handover with proper documentation and ongoing support options available.

SEO Packages

Transparent SEO Pricing

Real SEO. Real results. Month-to-month flexibility on our starter plan — no lock-in until you're confident.

Starter SEO

Get Found Online

$135 / month
Month-to-month · No lock-in contract
  • Basic site audit
  • Up to 10 target keywords
  • 5 pages optimised
  • Website health check
  • Standard monthly report
  • Email & WhatsApp support
  • Content creation
  • Backlink building
Get Started
Advanced SEO

Dominate Your Market

$497 / month
6-month minimum · Full-service
  • Full site & competitor audit
  • Up to 60 target keywords
  • All key pages optimised
  • Advanced site speed & schema
  • 4 blog posts per month
  • 15 quality backlinks per month
  • Custom report & strategy call
  • Priority support + monthly call
Get Started

Prices displayed in USD. All packages are also available in ZAR — contact us for local pricing.

Ready When You Are

Let's Build Something Worth Building

Whether you have a clear brief or just an idea — reach out and let's figure out the best path forward together.