Over the past couple of years websites have become more popular and easier to build. This led to the creation of billions of websites. And although they are easy to build, your website are absolutely worth nothing if you don’t have traffic to your website. It is therefore more important that you would ask yourself why is SEO Important?

Many people don’t understand this and they think if they do have a website they will get business from it. Just having a website with no traffic means you have no visibility on the internet. It is like creating a beautiful sign board and place it in your basement.

So what is the solution and how can you change this so that people will see your website?

There are many ways to create traffic and it includes paid and free options. The problem is that free options are not always free because it takes up your time and your time is money. If you spend too much time on it they will definitely cost you more than the paid options.

On the first page of Google there are paid options or Google ads and then there are free listings which are organic listings. The Organic listings are the indexed pages of your website. When Google indexes your page, they look at different factors and these factors can be improved if you do search engine optimization.

So in short, search engine optimization is used for the improvement of your website pages to ensure that they feature on Google and other Search Engines.

The position that your website will feature is also influenced by many factors and the only way to push this up to the top is by doing good SEO.

What is SEO and why is it important?

Search engine optimization is the improvement of your website rank-ability in Google.

If you do not have good search engine optimization your pages will not feature and you won’t get traffic.

It is therefore of the utmost importance for any small business to ensure that their search engine optimization is properly done if they want to feature in the business world.

This is what is great about the technology nowadays. Even if you are a small business and you can get a lot of exposure in the online world.

What is the benefit of SEO?

If you ask yourself, Why is SEO Important, then you should have a look at the benefits of SEO. There are many benefits to SEO but the one that stands out is that you will get more traffic more business and more profits and in the end that is what counts for small businesses.

You just have to ask yourself am I willing to invest in search engine optimization?

If you are willing to invest in search engine optimization and therefore investing in your own business it will bring benefits that will stay with your business for many years.

Good search engine optimization is like having a permanent 24/7 marketing agent that never sleeps never go on leave, never become sick but constantly announce your products and your services to the world.

Why is SEO important (in simple words)

In Simple Words SEO is making your website better so that more people can see it more people can visit it and you can make more profits.

If you have been in business for any time you will know that good advertising and good marketing is what brings in your customers and that brings in the profits.

Why is SEO important in 2022

There’s never been a more important time to do search engine optimisation in your business. Because technology has made it so simple and easy there are billions of people who are online and you have to beat them.

With proper research and tools it is very easy to do and anybody can do it. If you however have an agency like Business Direct Media that does it for you you can cash in on their experience and knowledge and take your site even further

2022 is most certainly one of the most exciting times in the technology field and also in search engine optimization and a good time to ask yourself why is seo important.

14 Reasons – Why is SEO Important

Here are my personal 14 best reasons why you should invest in search engine optimization and get your site to rank.

1 – Why is SEO Important? – It makes your website more visible

SEO definitely makes your site more visible. One of the major mistakes that small businesses makes is that they think if they rank on one page which is usually their business name that they are ranking well on Google as a whole.

There are thousands of keywords that you can use to rank on for your specific business. Keyword research or search term research is one of the most important aspects if you do search engine optimization.

If you have thousands of pages that ranks on Google you are not only visible in one place but you are actually visible almost everywhere where your customers are looking for answers to the products and services that you have.

2 – Why is SEO Important? – It gives you more Traffic

In the technological world of today it is very important that you have lots of traffic to your website if you want to stand out from the crowd. There are various ways to get traffic but the one most certain way to ensure that you get lots of traffic and you get it on a long-term basis is to do proper SEO for your website.

If you do search engine optimization well then your keywords will stick around on the first pages of Google for a very long time and competition can’t just take it out. This will produce lots of traffic for your website which will ultimately benefit you and your business.

3 – Why is SEO Important? – It makes you competitive

Once you have done search engine optimization properly on your website you will be much more competitive in your own business world in your own niche and in your own industry. It is one of the certain ways to make you stand out from the crowd and stand out above your competition.

When you have thousands of pages ranking all over Google then it is not easy for your competition to catch up. It takes a long time to do proper search engine optimization but once you have done it it is a competitive advantage.

4 – Why is SEO Important? – It gives you credibility

When people see you ranking at the top of Google’s pages all the time it definitely gives you credibility. Whether it is your customers, or your prospective customers, they will see you as the leader in your field.

In some respect that is what search engine optimisation is all about. You want to display to Google and the world that you are the expert the authority and that you are trustworthy. These three components are essential if you want to make it in the online business.

Credibility online is more important that you might think. In the past people would just do business with you without checking you out but nowadays because of everything that is going on online and because it is so easy people will first go and check out your profiles and your services online before they do business with you. The easiest way to show credibility is to show it online through the correct use of search engine optimization

5 – Why is SEO Important? – It builds your Brand

Search engine optimization definitely build your business brand. If people see you all over the place they recognize your brand it shows that your business is serious and it gives them confidence in your business.

Building your brand has never been easier and with that said I still see many many small businesses that never grow past that because they do not invest in search engine optimization.

Large companies spend millions of Dollars every year to promote their business brands and to grow their business plans. If it is so important to them don’t you think it matters to your small business? Indeed it does.

6 – Why is SEO Important? – It creates more Profits

Great SEO definitely leads to more profits in your business. There is a huge return on investment for search engine optimization if it is done properly, if it is managed well and if it is monitored.

Because of technology it is quite easy to monitor your results with search engine optimization. Google’s platforms like Analytics and Google search console gives you a wide variety of data about your website about people visiting it where they come from and what they searched for.

These are free tools from Google and should be used by every business owner. If you do not make use of these tools with your website then you should definitely think about it.

7 – Why is SEO Important? – It creates Organic Search which is the Primary Search Method

When you search on Google you will find that at the top there will be free Google ads at the bottom there might be three Google ads and in-between is 10 organic search results. Many people use the Organic search results as their only option because they know that the results are that are in there are properly ranked by Google.

The Organic search results gives more credibility to your business and then the ads itself.

The only way to get your website to rank organically is to have a good search engine optimization strategy. It should be part of every small business marketing strategy. I sometimes come across small business owners who thinks that it is not important at all. The problem is that the competition are walking away with all their business.

8 – Why is SEO Important? – You better Understand the voice of the Consumer

Nowadays more than ever the voice of the consumer is very important. Consumers have more choices and it is easier for them to go to your competition.

When they search on Google they actually tell you what they are looking for. If you listen to this voice of the consumer and to optimize your site for that specific questions that they have you will definitely get their business. SEO is therefore not only a way to rank your website but it is also way to interact and to listen to your consumers.

It is a very easy way to give them answers to the most relevant questions that you have in your business or in your industry. When you answer the questions they will see you as the expert they will see you as the authority and they will trust you.

9 – Why is SEO Important? – It creates Better User Experience

An optimized site is also very good for user experience. User experience has become critical in technology nowadays. There are so many businesses online that if they do not have a good experience with your business they simply go elsewhere.

One of the ways that you can provide a better user experience is to do good SEO which will help your customers find more answers to more questions.

If they type a certain question into Google and your company is the one that answers it it will build trust with them but it will also ensure that they have a good experience.

10 – Why is SEO Important? – It Increases Engagement

The more content you have ranking on Google the more you your customers will engage with you. Every time they have a question, and you have the answer, it is another engagement that comes to your business instead of your competition.

There are ways to figure out what these questions are and then you have to offer solutions to those questions in the form of articles answers and opinions. If your website rank for these on the first page of Google it gives an impressive display of your business.

If consumers find you easily on Google and you answer the questions then they will engage with you more often.

11 – Why is SEO Important? – SEO is a long Term Solution

It is important to know that SEO is not a short-term solution, it is a long-term solution that will serve your company for many years to come.

It however also takes a long time to build it up. It is therefore important to make sure that you build it up the right way. SEO agency like Business Direct Media can give you very specific advice on how to do this. Make sure your strategy is well planned out and executed in a consistent manner.

12 – Why is SEO Important? – Search Engine Optimization can be measured

Anytime that you advertise on the internet whether it is through Google or somebody else you want to make sure that you can measure the results. Why is SEO Important enough to measure your results? If you cannot measure the results then you are wasting your money.

With the help of the Google tools it is easy to manage and measure your search engine optimisation. The business Direct Media SEO tool also has reports and various ways of measuring the results.

Once you have this data you can calculate the return on your ad spend and be sure that you have a good investment.

13 – Why is SEO Important? – The first page wins the click

It is said that more than 90% of all business comes from the first page of Google. If you are not part of that it means that you are sharing the rest of the 10% with all other businesses. For the thousands of web pages that is available for every search query on Google there are only 10 websites that is on the first page and you should ask yourself the question “am I one of them?”.

If you do proper search engine optimization you will definitely be on the first page of Google and you will win that first click. The first click is the most important one because it builds trust and put your business in a good light.

14 – Why is SEO Important? – SEO will always be with us

SEO is not going away anytime soon. Even with the implementation of artificial intelligence there will also be room for search engine optimization as this is the way that Google determines which sites goes on top.

Software are becoming more and more complicated and it includes the use of artificial intelligence in making search engine optimization decisions.

If you do not have access to good search SEO software then you are losing the race. This is why we at Business Direct Media offers you the opportunity to use our software even if you are a small business.

If you have questions about this please contact us and we will gladly help you.

SEO Solutions

How can I increase SEO Traffic?

So now you have decided that you must do SEO and answered the question “why is seo important“, where do you start?

The first thing that you need to do is to do a free search engine optimisation audit. This will tell you where exactly your website has issues and what needs to be fixed first.

You then need to do a keyword research which will tell you exactly which keywords to use and to optimize.

Once you have the key words you have to create a landing page for for each other key words which are optimized. You can also measure this after migration with a business Direct Media SEO tools.

What is a good SEO Strategy

A good SEO strategy is always consistency. If you are consistent with your SEO strategy and you work on your website on a weekly basis to make it better with SEO then you will win.

There is no easy or fast way out for search engine optimization. You should however be aware because there are many people online that will tell you that they are fast and easy ways to do this and and they will not only take your money but they will also damage your website.

It is therefore essential that you work with a good SEO company that you can trust.

How effective is SEO

SEO is very effective if it is done in the proper way. It is through good SEO that many bloggers have built websites that are worth thousands of Dollars. If you ask yourself, why is SEO important, it is also because it is effective, very effective.

In fact it is impossible to go anywhere with your website if you do not do proper SEO.

How do I create SEO for my website

First of all you will have to either learn how to do search engine optimization or you will have to get a SEO agency like Business Direct Media that can do it for you.

What is the first step in SEO

Depending on how much you know about SEO it is most probably the best idea to, as your first step, talk to a SEO agency or a SEO professional that can guide you through the process. We have many articles on this website that will can show you how to do it, what to do, and where to go.

Can I do SEO on my own

Yes for sure you can do your own SEO. SEO is very time-consuming and if you want to spend your time doing SEO instead of working on your business, you can do it.

It takes a lot of time and it takes very sophisticated tools so if you do not have either of those then it is impossible to do it yourself.

How do I find Keywords for my SEO campaign

Finding keywords is usually done through a keyword research or search term research.

With a keyword research you would like to find the best search terms that associate with your business but you would also like to find the search terms that will be the easiest to rank. Although the keyword must be easy to rank it must still have a high percentage of people that visit it.

Finding the balance between the traffic that it gets and the least competitiveness can be a great challenge and requires good software

Who can I outsource my SEO to?

At Business Direct Media we have different options for search engine optimization which includes DIY packages with our software or we can do the search engine optimization for you. If you want to know Why is SEO Important, contact us and talk to one of our staff members

For more information contact Christo at +27 (0)81 2700 884 or email me at christo@businessdirectmedia.com