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What is a Seo Company?

SEO, is short for Search Engine Optimisation, which is a process that helps clients obtain higher ranking on relevant results on Search Engines. This can increase internet traffic and thus also revenue earned from searches. In other words, a SEO Company can optimize traffic and thus potential customers to your company web site.

When is the best time to use these services?

Search Engine Optimization takes a lot of your valuable time, and time is money. A good professional has lots of expertise that you won’t have in the limited time you need to put these services in place.

Keep these points in mind when you are considering to use the services of a SEO Company:

Can I grow my business by word of mouth only or would this process bring more customers?

If word of mouth is not enough, have I got the budget for an expensive sales team, or a budget-friendly service to increase my rankings?

Do I have my own time to focus on online search optimizing and visibility or can a specialist better optimize that time at a competitive cost.?

If online visibility is a priority, how many customers do I need to reach? A good SEO Company specializes in that and will help you determine your important numbers.

It comes down to how much capital do I have versus my time. A Search Engine Optimization Specialist or Freelancer normally has all the right programs and expertise to accomplish all tasks needed.

Why use a SEO Company?

According to Search Engine Trends, 93% of an online experience begins with one or other Search Engine, and 97% of customers go onto the internet to try and locate local companies or services. So, if your business is not optimised for search engines, this is where you need a Seo Company.

Always remember that, SEO Agency Services offers services that will always boost your bottom line, not only now, but over time. You also need to be aware that a good Seo Company will give you ongoing optimization so your internet traffic will not peak initially, and then drop off later, but will keep you at the top of the Search Engine charts for as long as you use the services provided by the Seo Company.

These type of Companies partners with your business and using their expertise can bring you more customers, resulting in more e-mails, phone calls, and thus more customers. Partnering with them is one of the best marketing or advertising methods available. It is also one of the most budget-friendly ways you can bring in more customers. Gone are the days of expensive hard paper and even radio and tv advertising, everybody now at least has a smart phone or good access to the internet, and this is where your web site together with a good optimization is king.

Can I use a SEO Company instead of conventional Advertising?

These days, Search Engine Optimisation is known to be an essential part of a company’s marketing. Conventional flyer and newspaper advertising, Advertising on the Radio or other broadcast media, and other forms of what can be seen as old-school advertising can still be very expensive. A Search Engine Optimization Specialist can offer you just as much, if not more, audience in the form of internet surfers, who are more likely to be interested in your products as that is what they would have searched for, as opposed to hearing that irritating ad on the radio, or flyer you just threw in the bin.

A reputable Company will keep at the cutting edge of Search Engine Optimization trends and technology to keep your company’s page topping the internet Search charts for as long as you are their faithful client, and this at a fraction of the cost many other forms of marketing and advertising will cost you.

What are the Benefits of Using a Seo Company?

• Brings in more customers via Search Engine Searches
• Creates better trust between you and your customers
• Encourages you to focus more on customer service
• Increases awareness of your brand
• Helps you stay informed of latest web trends
• Helps your business become more trackable
• Brings you many advertising and marketing benefits on a budget
• Benefits other marketing initiatives

How does a SEO Company work?

Professionals use Search Engine Optimization to get traffic from organic, free, editorial or natural search results in Search Engines. This improves your ranking or listing in search results pages, and thus more potential customers will see your web site or page.

They will normally use the following methods to optimize your page for Search Engines:
– They will Identify ideal key words with best search traffic potential
– They will Create useful quality content and best optimize it for users and Search Engines
– They will Also include relevant links from similar useful sites
– They will always measure results

How to Contact the best Seo Company for you?

What logically is the best way to search for a specialists with a good reputation? Well, as Search Engine Optimization is the bread and butter of these companies, they will abundantly come up on any internet search, but the challenge is how to choose the best one to offer you the best services for your business and website:
-Look at the organization for their past performance and specifically with businesses like your’s
-Ask the SEO Company for Case studies and examples of successful campaigns
-Ask past or current customers of that organization for their experience, good or bad
-Contact the company, test their customer support and general customer relations
-Try visit the business in person
-Understand the risks of a low cost Optimization
-Avoid guarantees or unrealistic promises by a companies, as in investments, if it’s too good to be true, be weary
-Familiarize yourself with costs and charges and be educated before approaching them

Is Search Engine Optimization legal?

There is no indication that this practise is illegal, but doing research on it clearly shows that many lawyers and law firms use a SEO Companies to search and access all the info they require to conduct their legal cases, and gather the required info they need for their work.

But as with doing your research on any service that involves payment, you must always do your due diligence and investigation thoroughly, as in recent years cyber crime and internet scams do pop up all over in so many forms, not only with investment providers, but a scammer can offer any service, and may even claim to offer Search Engine Optimization services but not be totally transparent with their terms and conditions, contact details, and even company registration details.

There are also freelance SEO specialists that offer the same services as Search Engine Optimization Companies. It is generally legal and safe as long as you are aware of various methods scammers may use to access sensitive personal information on the internet. They should be very transparent with what they require from you and have secure payment methods. Always try find valid reviews, references, etc. if you are unsure.

Choosing a good SEO Agency is very important because it is not that easy to monitor results. Your SEO Agency Services should include quality reporting and feedback to ensure that you can keep tabs on what is happening.

Finding the best SEO Agency Services

When looking for SEO Agency Services it is very important to make sure that you understand what SEO is all about. There are many so-called SEO Specialists out there that will take you for a ride just because you do not understand the process and what needs to happen in order to create a successful Search Engine Optimization Project.

To understand what your process is about, you first have to know why it is important to create a SEO Campaign. The main driving force behind all traffic on the internet is without a doubt Google. It is therefore important to know what they expect from a website in order to rank it high on their search engine.

What does Google want from your SEO Project

Google are mainly interested in serving their their visitors high quality content which is unique and helpful to their visitors.

Google is looking for content which is

• Expertise
• Authority
• Trustworthy

If you can give Google that information your battle is halfway won. The rest is how you generate your page for google to read. When Google indexes your pages on your website, they look for specific information in order to rank your content higher. This is not so easy and we use sophisticated software which takes a lot of information into account. You can access these tools through the Business Direct Media SEO Toolkit.

What to look out for in SEO Agency Services

There are two main ways of Optimizing your website and they are called White Hat SEO and Black Hat SEO. The problem is that it is very difficult to distinguish between the two.

For instance: one of the factors that are required to rank your page higher is to create links which points back to your website. Google has specific rules about link building and how it can influence your website and rankings. If they find that you try and manipulate the links (they are very good at this) it will not only influence your website rankings negatively but can disqualify your site completely.

Working with a reputable SEO Agency will help you to make the right decisions and will save you a lot of money in the long term.

What are the SEO Agency Services that makes a difference in your rankings?

Step 1 – Create a thorough Website Audit

Step 2 – Connect to Google Services including Analytics and Search Console

Step 3 – Do a comprehensive Keyword (Search Term) Analysis

Step 4 – Identify Major Keywords

Step 5 – Do Landing Page SEO for each keyword

Step 6 – Research Competition rankings, keywords and links

Step 7 – Create strong unique and authority content

Step 8 – Do On Page SEO for each of the content pieces (Technical Analysis)

Step 9 – Do Traffic Analysis

Step 10 – Do Social Analysis

Step 11 – Do Link Analysis and create a link building strategy

Step 12 – Create Valuable in-depth reporting on a regular basis

SEO Agency Services in South Africa

There are many SEO Agencies in South Africa that does awesome optimization in a trustworthy way. Business Direct Media in the Western Cape is one of these companies. We however do work across the country and from around the world.

If you would like to find out how we can assist you in getting more traffic from the Internet or how to optimize your website so that you can rank better on Google, give us a call on +27 (0)81 2700 884 or email christo@businessdirectmedia.com

More Visitors means more Business

Have you asked yourself the question – “How can I get more visitors to my Website?” I have been helping many people over the years to get more visitors to their websites. Every time you increase the amount of visitors to your website, your bottom line profits increase. But it is not just any type of traffic that you want to bring to your site. You have to carefully screen people to ensure you bring the right type of customer into your business.

There are many types of Website Traffic

Although there are many ways of bringing visitors to your website, you have to ask yourself – “How can I get more visitors to my Website that will fit my customer profile?”

This is why it is necessary for you and your team to sit down and come up with a specific strategy to not only get the visitors, but to do it in such a way that you will refine them in the process, ending up with prospects for your specific market, services or products.

Although there are more to it, I want to share with you the three most important aspects of routing traffic to your website.

Three Important Steps in Increasing Website Visitors

Step 1 – Generate Traffic

Step 2 – Capture your Audience

Step 3 – Manage your leads

The amount of business that you will receive is in a big way the result of how capable you or your system is to capture, manage and refine the data that you collect. This is a process that you need to either figure out, or you could contact me for a Free Consultation. I have spend many years in refining this process and have developed software which can assist you in dealing with this issue.

Step 1 – Generate Traffic

Traffic Generation can come from many sources including Search Engines like Google, Bing or others, and it can also come from multiple Social Media sources like Facebook, LinkedIn, Instagram, YouTube, Twitter and so forth.

All platforms offer different methods, scope and quality of traffic.

The traffic that you get from these sources could be further defined by using pixels to target certain individuals who showed interest in your business.

For instance, someone can visit a certain page on your website, they will be marked according to interest and the next time they visit Facebook or Google, you can display the relevant ads in front of them.

There are also a lot to say about paid and free traffic, and there is place for both of them.

Another major source of traffic is from your own website ranking organically on Search Engines like Google. This is done through a Search Engine Optimization (SEO) Process and certain aspects either on your site and off-site need to be addressed. SEO is a more expensive option in the short term, but can give excellent results in the longer term. Paid ads on the other hand are much more expensive on the short term.

Step 2 – Capturing your Audience

For you to be effective in increasing your bottom line profits, you need not only to increase the amount of traffic that you get, but you also need to capture the leads that are coming in through that system.

In order to capture the leads you need an effective CRM system that integrates with a well designed capture page. It is also very important that you follow up on the leads that you have received by either phone or email.

Landing Pages are very handy online tools and can be a big advantage to your business if it is well designed and are well implemented.

Step 3 – Manage your Leads

The best way to manage your leads is by using and effective CRM (Customer Relationship Manager) like PlainCRM

With a system like this, you can integrate your landing pages so that the entire process is done automatically. Systems like this can also provide you with a way of sending pre written messages to your leads.

How can I get more visitors to my website?

I know that all of the above can be a bit overwhelming if it is the first time that you get involved in the process. Do you find yourself asking how can I get more visitors to my website, then you need to connect with me. If you need assistance I can help you with a free consultation to discuss your business needs and to offer a solution that can benefit you.

You are welcome to call or whatsapp me on +27 (0)81 2700 884