Business Direct Media

 

 

Web Design and Development

Web Design and Development and what to look for when creating a site. When you decide to create a website for your business, it is important to consider a couple of things that can make a huge difference in the end.

Web Design and Development

As a business involved in Web Development, we come across different types of clients on a daily basis. Some know exactly what they want, and some don’t have a clue. I understand that designing websites is not everyone’s forte, and you as a business person have other skills, that we don’t have. It is however important that you know what you should look for when signing up for someone to develop your website.

First of all it is important that you will know what type of website you need. Before you know what type of website you need, you need to establish what the purpose for your site is. For some businesses it is to brand themselves, others wants to sell products online and others want’s to get more customers. There is also a need for companies to educate their customers on their products and services.

A web design and development project, can therefore not just be entered into without giving it some proper thought.

There are various types of websites and the major ones are as follows:

  1. Blog (Normally setup as a WordPress blog) is used if you as the user wants to add content like articles on a regular basis. If you want to rank high on Google, Yahoo or Bing, you should consider writing articles. A Blog Post can be used to optimize for a specific keyword.
  2. Normal HTML Website – This type of website is normally used for a business presence. Normally for a small business it would be about 5 pages which includes an about section, products or services and a contact page. You can also opt for a website like this that includes a blog function.
  3. PHP Website – A Website developed in PHP is more complicated to design, but offers functions that let your users interact, and then saves the data in a database for future use. This is normally used if you want to have a members area or the user is required to log in. PHP is a very useful programing language and you can basically let your site do anything you want. It is important to know that the more complex your website is, the more money it will cost you in the future for maintenance.
  4. E-Commerce – If you want to sell products online and accept payment through a payment gateway, then this is the option to go for. E-Commerce websites normally have a back office section that allows the user to add, modify and track products.
  5. Capture and Sales Pages – are normally used to capture the data of your visitors so that you can contact them once they left the website. This is normally a one page website with a PHP function to send data to a database or email address.

When doing your web design and development, it is important to ensure that your website is responsive. A Responsive website is one that can be viewed on a desktop computer, tablet or smart phone. You can even program the website to show up on large screens or TV screens. User experience is very important. More than 50% of all people visiting websites nowadays either visit it on a mobile device or a tablet. If your website is not suitable for this type of viewing, people will simply close your site and move on.

Another major factor is that your website needs to be optimized for search engines like Google, Yahoo and Bing. If this is not done correctly, you will not rank and therefore not get any website visitors. There are two factors when it comes to SEO: On-Page Optimization and Off-Page Optimization. A website without visitors is a dead business. If you want to get your page ranked, you should contact a service like Business Direct Media, who does professional website search engine optimization. Search engine optimization is an art and takes lots of time and money to do it properly.

Web design and Development

 

Once your web design and development has been done and your website is up and running, you will need to  Advertise Online to get visitors to your website. This is normally where lots of businesses fail. There are so many ways, and so much information overload on this subject, that you will need a good company to guide you and give you the best advice. There are services like Social Media Advertising, Pay per click advertising campaigns and many more. It all depends on your business model, your budget and what you want to achieve.

To find out how you can improve your Business Visibility Online, contact Christo Fouche at 081 2700 884 or email christo@businessdirectmedia.com

 

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