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Creating an Online Presence

Right, you have set up your business.. all those long hours have paid off. This is the moment that you have been waiting for. The customers are just going to start pouring in and the phone will never stop ringing. Suddenly you realize that it is not that simple and that you need more customers. Where do you find them? Online off-course, but how do you go about creating an Online Presence? If this is you, then you are at the right place because in this article, I will show you step by step how to create an online presence that will assist you in bringing those customers in.

Create a Website

Having a website is no longer optional for a business. If you are in business you need a website and you need a professional looking website. You have about 30 seconds to make an impression on your prospective customers or they will go elsewhere.

Create Social Media Accounts

Social Media is the blood flow of your business. With more than 1 billion users on most Social Media websites, you can no longer afford not to be seen on Social Media.

Create an Online Advertising Campaign

Just by having a website and a couple of Social Media Pages does not mean that traffic and new customers will flow to your business. You have to create a great advertising campaign to bring that traffic to your doorstep. By planning your ad campaign properly, you can ensure that you your money are well spent. Just running ads and boosting posts does not mean that you will get the visitors. You have to work with a plan.

Track your Efforts

By tracking your advertising efforts, you can have a better understanding of where your advertising money works best. Tracking can be complicated for small business owners but it remains essential.

Start Today

No matter where you start, you need to put your plan into action. Once you started you will get better at it. The better you get, the more visitors will start flowing in. Take the time to make sure you understand how these processes works or get a good advisor that you can trust with your advertising campaigns.

 

Article by Christo Fouche
Christo has been in the Online Advertising Industry for over 10 years and are actively involved in developing online advertising systems. As a senior PHP developer, he has built various websites, applications and business related websites. You can contact him on 081 2700 884 or email christo@businessdirectmedia.com to assist in planning your online presence.